10:26 AM, Posted by UF PRSSA, No Comment
11:10 AM, Posted by UF PRSSA, No Comment
6:46 PM, Posted by UF PRSSA, No Comment
8:07 PM, Posted by UF PRSSA, No Comment
Every four years the atmosphere in the media takes a shift toward the impending presidential election. Two of the most anticipated events in politics are the Republican National Convention and Democratic National Convention. Whether you are a Democrat, Republican, Independent or have another party affiliation: Watching both national conventions is a perfect way to not only get informed on pressing issues of the election, but also to watch public relations practices in action.
11:20 AM, Posted by UF PRSSA, No Comment
Warner Bros., the studio behind the film, came to recognize the scope of the tragedy and make several bold decisions to manage the crisis including:
1. Weekend box office totals for the film's July 20 (Friday) release were not provided until July 23 (Monday) out of respect for the victims and their families.
2. The studio canceled the Paris premiere of "The Dark Knight Rises" and all cast interviews on July 20, the day of the shooting.
3. The trailer for the film "Gangster Squad," which features a movie theater shooting scene, was removed from screenings of "The Dark Knight Rises." TV advertisements were also pulled for the Batman movie nationally.
Finally, early on Friday, July 20, Warner Bros. released this statement: "Warner Bros. is deeply saddened to learn about this shocking incident. We extend our sincere sympathies to the families and loved ones of the victims at this tragic time."
1:29 PM, Posted by UF PRSSA, No Comment
Once people start following Twitter and become fans of Facebook sites, the next goal is to get those users to read the content -- not just skim the content, but read and retain it.
That is a very difficult task. Some companies and organizations are using prizes to lure in users to "like" statuses or to comment on event pages. Other companies make competitions to see who can which users gain the most friends in the shortest time.
How "social" is social media though? Yes, everyone follows favorite people and looks at favorite pages, but how will companies get audiences to comment or respond, to get involved and feel attached to a company or organization.
The future of social media is unknown. Will there be regulation of social media or will social media continue to grow to be a bigger part of society?
10:05 PM, Posted by UF PRSSA, No Comment
Apple's CEO Steve Jobs surprised the public with his appeared at the debut of the iPad 2 on Wednesday. Jobs has been on medical leave since mid-January due to his battle with pancreatic cancer.
Some people say it was not good timing for him to make an appearance since it took some of the attention away from the new product and put it on assessing his health. But others think it boosted company morale and increased customers' confidence in the product since he is the revered face of the company.
What do you think? If you were in charge of Apple's public relations, would you have encouraged or discouraged Jobs' appearance?