This past weekend, more than 60 students gathered in Tampa at the University of South Florida for "You and the World: How to Solidify Your PResence."
Highlights included VP of Global Public Relations for Disney Destinations Craig Dezern's address about the importance of local focus in global public relations. His use of Disney's media kits, photo campaigns and special events to create Disney magic right in the lecture hall. Students saw the power of creativity come to life in front of their eyes.
As well, John Paluszek, who is the quintessential gentleman, shared his brilliance with students on the topic of "Why I Wish I Was Starting in Public Relations Today." He spoke on the state of the industry and told students to be confident: the economic downturn is not the end of the world for our industry. Yesterday, Mr. Paluszek e-mailed me an article that reiterated his point through examples within the D.C. market. If you'd like to read the article, e-mail me at kwats@ufl.edu.
Plus, Jeffrey Ory from Deveney Communication in New Orleans addressed the differences between corporate and agency and brought in his experience with the Louisiana Office of Tourism and other high-profile accounts.
In all, the event was the start of a solid tradition for our Chapter.
Stay tuned for more!
Sincerely,
Kathryn R. Watson
VP of Chapter Development
Regional Activity Coordinator
University of Florida, Alpha Chapter
Public Relations Student Society of America
kwats@ufl.edu
