Gap created a Facebook event that said the following:
This Friday we’re giving away 10,000 pairs of jeans! Check-in at any Men’s & Women’s Gap using Facebook Places and you could win*. Just show any Gap employee your check-in and you could score a free pair. If you’re too late don’t worry, we’ll let you shop with 40% off any regularly priced item**.
Gap Inc. needed to get customers in its stores and improve sales numbers. Gap is using Facebook's new feature that lets merchants offer deals to its 200 million mobile phone users.
According to this article, each of Gap's 1,000-plus stores received an allotted number of pairs of jeans. Customers who didn't receive free jeans got 40 percent off one full-priced item.
Gap has used other social media like Groupon.com and Foursquare to reach customers in their element.
Gap isn't the only company turning to Facebook Deals. Starbucks, McDonald's and H&M are also using the feature.
Do you think that Facebook Deals will catch on and become a success, or will this be another Facebook feature that fall by the wayside?
